I'm Greek, and here in Greece the retail price for a tub of HAGS soap is around €27, which is roughly $31–32. So the $32 price at Razor Emporium is actually pretty much in line with the retail pricing here.
Of course, I have no idea what wholesale price Razor Emporium gets, but from a customer's point of view, the pricing seems fairly consistent between Greece and the US.
As for the quality, the lather these soaps produce is tremendous. The consistency, though, is borderline croap/cream, so you need to be a little careful when loading. If you press too hard with the brush—or especially if you bloom the tub—you might end up picking up three-quarters of the soap in one go!